Ask anyone in the travel biz, and they’ll shudder with anxiety and pop a preemptive xanax when having to work with Delta Airlines. Delta’s customer service model is dated and about as effective as their on-time take-off record. Which is why their new stab at providing value – their “Innovation Class”, is so delightfully ironic.
“Innovation Class” pairs an expert in a chosen field with an up-and-comer in the seat next to them. Delta is billing the experience as “a mentoring program at 35,000 feet.”
While I can see the obvious benefit to the newbie, the idea of being seatmates with someone pumping you with questions for hours and hours, well, drink, please. I am a huge fan of networking, but to me, this feels like an ad in a bathroom stall. Invasive, annoying and slightly creepy.
Click here to check out Delta’s “Innovation Class” website and please share your thoughts.