Eat Pray Love Buy – Tie-Ins and the Art of Commercial Exploitation
Dear Lizzie,
Today USA Today weighed in on the commercialism that has become Eat Pray Love. I have decided a more fitting name for the book is Eat Pray Love Buy, which I think, you have to admit Liz, is better than Eat Pray Love Die.
‘Eat Pray Love’ is already at a store near you – USATODAY.com.
Luca Spaghetti! I know you’re giddy with all the excitement, and the potential sales through HSN (need a little help, Lizard, as to the connection with HSN other than to go mass market) but it’s time to attraversiamo, head home and focus on the sequel. No tie-ins, please!
Your slightly less devoted (but still devoted) devotée…
LMF
Author of the soon to be released Drink Write Swear
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